Maria from GGUTT
gguttalks | design | creativity | entrepreneurship | leadership
#77 Waste Management, Stories, Extended Producer Responsibility, Consumer Resistance, Economic Value of Waste, Wine, Packaging, Marketing, Waste Prevention, Innovation, Co-Creation
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#77 Waste Management, Stories, Extended Producer Responsibility, Consumer Resistance, Economic Value of Waste, Wine, Packaging, Marketing, Waste Prevention, Innovation, Co-Creation

Jeff Cooper has over 30 years of experience in waste management and is a well-known expert in the field, specializing in shaping policies and finding innovative waste solutions.He held prestigious leadership positions as the President of the International Solid Waste Association and the Chartered Institution of Wastes Management… 

This is a first experimental recording in the studio, with 1 mic. Sorry about the sound issues. The content will prevail.  

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Where to find Jeff Cooper

jeffcooper.101 [at] btinternet.com


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Timestamps

00:36 Intro 

02:18 Waste was not a sexy space 

03:19 Ditching a PhD thesis - things happened 

05:42 The early days and what is waste management 

07:33 Parenthesis on the recording - a bit of context 

07:55 Between corruption and extended producer responsibility globally 

11:38 The impact of good and bad waste management 

14:15 Jeff’s living by what he preaches 

15:24 Wine in plastic bottles and cartons, fine wine and ordinary wine 

19:03 Consumer resistance and resistance to change: frequency, smell and opposition 

21:23 Shoes in a box not side-by-side: extended producer responsibility 

23:56 Marketing trumps the need for better resource management 

25:08 The economic value of waste - focusing on packaging 

26:58 Good quality for a good life: bed sheets and textiles 

28:54 Opera on waste management - Boy meets Girl...

30:27 Detergents and fabric softeners causing mold in the feeding mechanisms of the machine 

32:44 Half portions? Hospitality sector beyond service, quality, experience and… quantity! 

34:!8 Prevent. Reuse. Recycle is number 3 

35:30 His GGUTT? Waste is vast and needs funding to be solved on an international level 

36:10 Fighting over waste that has been managed? Copper, lithium, aluminum… 

40:47 Tech and innovation. From barcodes to beverage containers 

43:14 Youngstetr’s beliefs v/s actions 

45:29 Waste management and social media 

47:54 Having a coherent system… like Wales 

51:20 Getting buy-in for waste management 

52:34 Reducing wastage through comprehensive resource management assessment 

53:49 Co-Creation 

55:51 Wrap-up and recommendation for shopping 

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Maria from GGUTT
gguttalks | design | creativity | entrepreneurship | leadership
Engaging in thoughtful dialogue and introspection to amplify human capabilities.
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