AI isn’t optional anymore. Here’s what to do

AI is your co-creator now. But you still curate

Ciao,

There’s a shift happening.

Quietly, then suddenly.

AI is no longer just a tool sitting on the side of your desk.
It’s becoming part of the team. A creative partner. Beyond a core skill.

Shopify and Duolingo recently said it out loud:
If you want to hire new people, you’ll need to prove AI can’t do the job first.

I see teams wasting weeks deciding if AI fits their workflow.
But the real question is: Why haven’t you made it standard yet?
There are questions, there are fears, and trust concerns, inside-out. Meaning inside the company and beyond, with customers for instance…

AI doesn’t replace people who know their stuff. Who add value.
It reveals where you’re spending energy on the wrong things.

Here’s the key: AI can assist, but it doesn’t lead.
Humans curate. Humans decide. Humans design the experience.
AI can generate. But it’s your judgment, your questions, your edits that shape the result.

I’ve seen this play out in creative work, writing brand stories, designing workshops, facilitating strategy sessions.
We drop rough drafts into AI, not to get answers, but to get provoked.
To go beyond what’s obvious.
To sharpen what matters.

The magic isn’t the tool. The magic is how we use it. With purpose and precision.

This is the moment we stop asking, “Should we use AI?”
And start asking, “How do we embed this into how we think, decide, and build?”

Using AI doesn’t mean is AI in charge.
It means people-first, with AI as a capable assistant.

What would change in your team if AI wasn’t optional… but expected?

—

If you’re new here… lsay hello~

Stay Creative 🩵
M.